6.1. Communicating evaluation results
Evaluation findings may be used for different purposes and should be received by key stakeholders (as outlined in section 2.7: Stakeholder engagement) as well as others who may not have a direct ‘stake’ in the evaluation but would benefit from the lessons learned.
A common approach to communicating evaluation findings is through a report, which may be internally circulated or published on the agency’s website. Either a full report or summary needs to reach the intended audiences in a way that is relevant and meaningful to them.
Depending on the audience and budget, communicating results could also include:
- presentations at forums and conferences
- developing a short video
- sharing stories, photos or drawings
- creating posters or infographics.
A plan for budget repair noted that publicly releasing evaluation outcomes could increase trust in government and demonstrate a commitment to improving services and outcomes. If an evaluation has adverse findings, it is important to remember that it is better to find out and take corrective action rather than assume a program is working.
The communication strategy should build on the stakeholder engagement plan (see section 2.7: Stakeholder engagement) and articulate how any lessons learned and recommendations will be communicated to stakeholders. Ultimately, the decision to publicly release evaluation findings rests with the relevant agency Minister(s).
Last updated: 14 December 2020
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